Accurate product
Show the real product being sold with the correct scale, color, quantity, and included accessories.
Compare the finished image with the physical product and listing title before publishing.
Amazon seller guide
Amazon Main Image Requirements: A Practical Seller Checklist
Review the current Amazon US baseline for background color, product framing, pixel dimensions, image quality, and prohibited overlays—then check the actual file before publishing.
Main-image content rules
What an Amazon main image should show
The main image represents the product in search and on the detail page. It should make the exact offer easy to understand without promotional decoration.
Pure-white background
Use RGB 255, 255, 255 for the main-image background.
Check the full canvas, including corners and edges around the product, for off-white or transparent pixels.
Product fills the frame
Amazon US says the product should occupy about 85% of the main-image frame.
Keep the whole product visible and avoid excessive empty space or cropping important parts.
One clear product view
Show the product once and include only the unit and accessories that are actually part of the offer.
Do not combine front and back views, duplicate the product, or add props that could confuse buyers.
No added overlays
Avoid text, borders, color blocks, watermarks, inset images, Amazon marks, and promotional badges.
Use secondary images—not the main image—for explanatory graphics and seller-verified feature copy.
Clear image quality
Use a realistic, professional-quality image without blur, pixelation, or jagged edges.
Inspect the product at full size, especially fine edges, labels, texture, and reflective surfaces.
Technical specifications
File size, format, and image quality
Technical acceptance and visual compliance are separate. A file can have valid dimensions while still failing the main-image content rules.
Open the image size checker- Supported formats
- JPEG, TIFF, PNG, and non-animated GIF; JPEG recommended.
- Pixel dimensions
- 500–10,000 px on the longest side; 1,000+ px recommended for the best customer experience and zoom.
- Resolution metadata
- At least 72 dpi.
- Color mode
- RGB preferred.
- Image quality
- Clear, non-pixelated, and without jagged edges.
Common rejection risks
What to inspect before uploading
- An off-white, gray, transparent, or visibly textured main-image background.
- Added text, promotional claims, borders, watermarks, badges, or inset images.
- A product shown too small, cropped, duplicated, or from multiple views in one main image.
- Props, packaging, or accessories that make the included offer unclear.
- Blur, pixelation, jagged cutout edges, or color that does not match the real product.
- Category-specific model, clothing, jewelry, book-cover, or metadata violations.
Check the actual file
Turn the checklist into a practical preflight
PicDo AI reads dimensions and format exactly, then estimates white background, transparency, framing, and sharpness locally in your browser.
FAQ
Amazon main image requirement questions
What are the main Amazon product image requirements?
For Amazon US, the main image should accurately show the product, use a pure-white RGB 255, 255, 255 background, show the complete product once, fill about 85% of the frame, and avoid added text, borders, watermarks, inset images, confusing props, and marketplace badges. Category-specific rules may add further restrictions.
What is the correct background color for an Amazon main image?
Amazon specifies pure white with RGB values 255, 255, 255. A photographed white wall or light box can still produce gray or off-white pixels, so inspect the exported file rather than relying on how white the background looks on screen.
How much of the image should the product fill?
Amazon US guidance says the product should fill about 85% of the main-image frame while remaining fully visible. Product shape and category rules can affect the practical crop, so treat automated framing checks as estimates.
What size should an Amazon main image be?
Amazon US lists 500 to 10,000 pixels on the longest side and recommends at least 1,000 pixels for the best customer experience and zoom. A larger canvas does not repair missing detail in a small or blurry source photo.
Can an Amazon main image include text or a logo?
The main image should not contain added text, logos, watermarks, borders, promotional graphics, or Amazon badges. A logo or printed text that is physically part of the real product may remain when it accurately represents the item.
Can I show packaging or accessories in the main image?
Only show packaging or accessories when they are part of what the buyer receives and the applicable category guidance permits them. Avoid props or extra items that could make the included quantity unclear.
Are Amazon image requirements the same in every category?
No. Amazon's broad technical and main-image rules are a baseline. Apparel, footwear, jewelry, books, and other categories or marketplaces can apply additional composition, model, packaging, or metadata requirements.
Can PicDo AI guarantee that Amazon will approve my image?
No. PicDo AI provides a practical preflight and image-preparation workflow. Amazon controls marketplace approval and may apply category rules or review factors that an automated checker cannot determine.